Here is a video of Brandon Wasoski, the Founder of Growthub going over this document
https://www.loom.com/share/d9c1347b19244c899c20fc2a34573c9e
Listicles are a GREAT way to ‘warm up’ cold traffic and be profitable in the front-end.
It’s not by chance that top DTC brands are using them for majority of their ad campaigns.
You’re not pushing for a sale but at the same time you’re putting the product on a pedestal.
We almost like to look at listicles as filters.