The Conversion Asset Concert Theory: Your product page is simply a collection of conversion assets working in concert with one another to support your goal (a conversion) and the prospect in their goal (a solution to their problem).
<aside> 💰 Common Conversion Assets: is a piece of media — like text, image, or video — that supports a prospect in making a buying decision.
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Examples:
<aside> 🎯 Conversion asset stacking = Combination of conversion assets that are stacked together in a particular way to achieve a result for you & solve your customers core problems.
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<aside> 🚨 Key Takeaway: The more conversion assets you have, generally the better you convert, because people are then able to find what resonates with them.
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